I cannot say enough about how much I respect CNBC. I don’t watch television much–well except for the Food Network and CNBC. Specifically, I wake up to Squawk Box. Ever since Mark Haines, Joe Kernan, and David Faber began their witty banter, insightful analysis, and jovial reporting on all things business and economy, I have been a loyal and enthusiastic viewer. I do not think there is a better produced show with a better prepared, more intelligent, compassionate, and truly caring set of charismatic hosts anywhere on television ever. Sure, there are the giants of TV news: Cronkite, Brinkley, Brokaw, and yes, Tim Russert. But the show put on by Squawk Box is the best. The current lineup is no exception. Kernan, Quintanilla, and Becky Quick have taken the show and only made it better. And their cadre of industry leaders, guest hosts, assignment reporters, and special commentators, heaps on the value to an already valuable in-depth discussion of the state of the economy.
Despite my saccharin opinion and my gushing about the show, I do believe they, like virtually all business writers–and (even worse) business managers–suffer from a myopia that has become endemic to our view of business and economy.
All of the commentary and analysis neglects historical context. Sure every once in a while you’ll have segment with some tidbit of historical fact. But none of the hosts, none of the analysis, and none of their commentators approaches a problem or a situation with an historian’s eye. It’s not surprising. History is seen as a collection of facts or dry obtuse writing about subjects only academicians care about. In fact History can be an essential lens into the past that illuminates the behaviors, market forces, political decisions, and social actions that have created situations we face today. If applied to topics such as those covered by a news organization like CNBC, we can learn so much more than simply how stocks perform, what economists think the tea leaves say, and what executives have to say about their company’s performance. Instead, we can place these statements in a context. For example, if we understood that the U.S. economy has been through panics, recesssions, and economic depression before, and we analyze the factors that led to those previous episodes, we will be more aware of how our behaviors and decisions as individuals and institutions lead us both to prosperity and financial despair. Looking at the long waves of capitalism can help cut through the morass of conflicting information, and make us aware that we have been here before.
As I continue to post commentary on my blog, I will highlight how the historian’s craft and the perspective of long wave theory can shed light on what’s really happening with the state of the economy. Using the segments of CNBC as my canvas, I think we’ll get a fairly complete picture of the state of things.